People being noticed at a football can be fun to watch. Some paint themselves and others may scream yell. A baffling exercise of human behavior. Much like internet marketing for small business. In a sea of acronyms many entrepreneurs could get lost. A good start is with the first acronym, SEO, or search engine optimization. Initial techniques involved blasting terms into posts in order to gain the attention of searches and gain views. However, this method is a lot like a billboard on a highway. Sure, thousands of people drive by and notice it. However, there is little action taken or any real message being retained. Hence, a new movement stresses content. Simply getting noticed or achieving a click is not enough. Retaining a person’s attention is the new standard.
The goal is to get noticed by appearing to a potential qualified client before other qualified businesses do. This is why landing on the first page of search engine results is so important. People simply don’t spend much time navigating past this point. SEO writing has become a skill involving balance. A balance between appropriate keyword usage and useful information keeping users on the site, returning to the site, or sharing the site. If content is saturated with keywords or phrases, the site will slip in the rankings for searches quickly landing a site on the dreaded third page. What a horrible fate. So close and yet so far. Internet jaded masses simply don’t really work past the initial handful of options. That being said an ideal situation is to be within that handful.
“Internet jaded masses simply don’t work past the initial handful of options.”
Once landing within the first page elite, there are no promises of staying there. Competition remains tough and methods change. An excellent starting point for small business to reference is Single Grain. Another authority is Puranjay Singh, a writer and marketer with an excellent delivery of digital marketing concepts.
Reading about SEO techniques has a great deal of irony involved. Google has become so good at search engine policing…. It’s astounding. This could very well be the reason why there seems to be less internet rif raf.
I greatly enjoy how using keywords and keyword phrases is necessary, but Google has pretty much said, “hey, be cool about it.” For fake writers and agenda driven, instead of purpose driven, posters loose rankings quickly. Along with most aspects of SEO, the trick is to not over do anything. Apparently, trying too hard is not rewarding. I suppose hard work is rewarding and trying too hard is pathetic. Just like dating.
The amount of analytics and measurement is beyond impressive. The UX (user experience) is not the same as UI (user interface). UX is much more important and useful once it’s measured. The image to the right is an example of UX. The red is where the users cursor was most of the time. The second most navigated areas are in yellow. Finally, the green areas were slightly navigated. This helps to see where the user’s attention is being spent while on the site. This can be great for A/B testing. Given different versions of the same web page, users will decide on a the superior version.
This barely scratches the surface of how much effort, research, and resources have been spent for a subject most people don’t understand. How well SEO is executed makes understanding irrelevant. Even though we see it on a daily basis.